Primi al Mercato

We present the casual Italian dining and market experience that is PRIMI AL MERCATO.

It’s fun to be first to market.


The dual restaurant and retail experience of PRIMI AL MERCATO, with its LABORATORIO DI PASTA, invites patrons to enjoy delectable, first course (primi) small plate dishes in the casual atmosphere of the pub-style dining area. You may also visit the pasta laboratory for a visual presentation of the Artisanal craft and a full understanding of this miracle food. Showcasing the most unusual pasta with many colorful and fun shapes, LABORATORIO DI PASTA offers a visual feast!

The brainchild of Restauranteur Piero Salvaggio, PRIMI AL MERCATO satisfies your need for fun Italian dining. The restaurant features antipasto creations, hand-made pastas, the most traditional Italian desserts and an exclusive list of Artisanal wine selections. All of the featured pastas, including sauces, condiments and spices, are offered for purchase in our LABORATORIO DI PASTA.

Drink-in the unique ambiance as you sip premium beer and fine wines in our well-appointed bar.

Guests can Dine-In and experience an eclectic menu of antipasto creations, made-to-order pastas and traditional Italian desserts, Take-Out and enjoy these culinary delights in the comfort of your home or office, or allow us to Cater your next event.

The new Santa Monica Place shopping and dining destination, the perfect home for PRIMI AL MERCATO!

Free valet parking for the first three hours when you join us for dinner.

Please be sure to also visit our sister eatery Norcino Salumeria

Order Online | Download Lunch Menu | Download Dinner Menu | Retail Selections | Wine List (requires Adobe Reader)